This Disclosure Statement has been prepared by HEVSEL BAHÇESİ ("COMPANY"), acting as the data controller, to explain and inform the COMPANY regarding the processing of personal data of its customers/users in accordance with Law No. 6698 on the Protection of Personal Data ("Law"). You can access detailed information regarding the processing of personal data you share with the COMPANY in the COMPANY Personal Data Protection and Processing Policy ("Policy") available at www.hevselbahcesi.com.
- Purpose of Processing Personal Data
Your personal data collected by the COMPANY will be processed in accordance with the personal data processing conditions and purposes specified in Articles 5 and 6 of the Law for the following purposes. Within the scope of planning and execution of the activities necessary to recommend and promote the products and services offered by the COMPANY to the relevant persons by customizing them according to the tastes, usage habits and needs of the relevant persons; – Planning and/or execution of customer/user satisfaction activities – Planning and/or execution of market research activities for the sales and marketing of products and services – Planning and/or execution of marketing processes of products and/or services – Planning and/or execution of relevant processes in order to obtain the highest benefit from the products or services offered by the COMPANY. Within the scope of the performance of the necessary studies by our business units and the execution of the relevant business processes in order to enable the relevant persons to benefit from the products and services offered by the COMPANY; – Planning and/or execution of sales processes of products and/or services – Planning and/or execution of after-sales support services activities – Planning and/or execution of customer/user relations management processes – Follow-up of customer/user requests and/or complaints – Follow-up of contract processes and/or legal requests Within the scope of ensuring the legal, technical and commercial occupational safety of the COMPANY and the relevant persons who have a business relationship with it; – Planning and/or execution of COMPANY audit activities – Planning and execution of operational activities necessary to ensure that the COMPANY activities are carried out in accordance with company procedures and/or relevant legislation – Ensuring the security of COMPANY operations – Ensuring that the data is accurate and up-to-date – Providing information to authorized institutions arising from the legislation Within the scope of carrying out the necessary studies by our relevant business units in order to carry out the commercial activities carried out by the COMPANY and carrying out the related business processes; – Planning, auditing and executing information security processes – Establishing and managing information technology infrastructure – Following up on financial and/or accounting affairs – Following up on legal affairs – Planning and/or executing the activities of performing the effectiveness/efficiency and/or appropriateness analysis of business activities – Planning and executing business activities – Planning and executing corporate communication activities – Planning and executing logistics activities – Planning and executing production and/or operational processes Within the scope of planning and executing the commercial and/or business strategies of the COMPANY; – Management of relationships with stores, business partners and/or suppliers – Execution of strategic planning activities – Planning and executing the performance evaluation processes of stores, business partners and/or suppliers
- Parties to Which Personal Data Can Be Transferred and the Purpose of Transfer
Your personal data collected by the COMPANY may be shared with HEVSEL BAHÇESİ and its affiliates, shareholders, business partners (only anonymously), legally authorized public institutions and private persons and other persons, within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, for the purposes of planning and executing the commercial and/or business strategies of the Company detailed above, carrying out the necessary work by our relevant business units for the realization of commercial activities carried out by the Company and carrying out the related business processes, ensuring the legal, technical and commercial occupational safety of the Company and the relevant persons who have a business relationship with the Company, carrying out the necessary work by our business units to make the relevant persons benefit from the products and services offered by the Company and carrying out the related business processes.
- Method and Legal Reason for Collecting Personal Data
Your personal data is collected by the COMPANY through channels such as e-mail, relevant websites, and mobile applications, electronically through social media accounts to which you have granted access by the COMPANY, and/or through the call center. Your personal data may also be processed and shared within the scope of the personal data processing conditions and purposes specified in Articles 5 and 6 of the Law, and in accordance with the legal reasons and purposes specified in Articles 1 and 2 of this Information and Consent Text.
- Personal Data Processed by the COMPANY with Your Explicit Consent and Processing Purposes
The COMPANY may process your personal data specified below for the purposes specified below, within the scope of your approval of this Disclosure and Consent Text and your explicit consent. – Your identity information, contact information, customer and client transaction information, and marketing information that you have shared within the scope of your legal relationship with the COMPANY may be processed and shared by the COMPANY for the purposes of planning and executing the marketing processes of products and services to you and planning and executing the relevant processes to obtain the highest benefit from the products and services offered by the Company, such as sending e-mail push notifications, determining user habits and conducting targeting, profiling, and analysis, offering you discounted campaigns, presenting customized content, digital marketing, remarketing, advertising, conducting evaluation, analysis, and optimization activities related to advertisements made to you within the scope of planning and developing processes related to the COMPANY’s business and strategies, and conducting market research and surveys within the scope of planning and executing market research activities for the sales and marketing of products and services offered by the Company. – In addition, your user information such as your user name, order information, e-mail address and residence information, etc., which you have shared within the scope of your legal relationship with the COMPANY, may be shared with the relevant persons and institutions for the purpose of planning and executing the performance management processes of our business and preventing fraudulent activities in this regard.
- Rights of Personal Data Owners
As a personal data owner, you are granted the following rights under Article 11 of the Law:
– Learning whether your personal data is being processed,
– Request information regarding your personal data if it has been processed,
– To learn the purpose of processing personal data and whether they are used in accordance with their purpose,
– Knowing the third parties to whom your personal data is transferred, whether domestically or abroad,
– To request correction of your personal data if it is processed incompletely or incorrectly and to request that the action taken in this context be notified to third parties to whom personal data has been transferred,
– To request the deletion or destruction of your personal data in case the reasons requiring processing are eliminated, even though they have been processed in accordance with the provisions of Law No. 6698 and other relevant laws, and to request that the action taken within this scope be notified to third parties to whom your personal data has been transferred,
– To object to the emergence of a result against you by analyzing your processed data exclusively through automated systems,
– Request compensation for damages if you suffer damages due to the unlawful processing of your personal data. As personal data owners, you may submit your requests regarding your rights to the COMPANY using the methods specified in the COMPANY Personal Data Protection and Privacy Policy, available at www.seraf.com.tr. Depending on the nature of the request, the COMPANY will process the request free of charge as soon as possible and within thirty days at the latest. However, if the process requires additional costs, the COMPANY reserves the right to charge a fee based on the tariff determined by the Personal Data Protection Board.
